About
In the heart of Nagoya, where the city's pulse beats strongest, stands a figure both towering and graceful—a sentinel of style and whimsy known as Nana-chan. This 6.1-meter-tall mannequin, with her elongated neck and poised demeanor, has graced the entrance of the Meitetsu Department Store since 1973, becoming an indelible part of the urban landscape.
Crafted by the Swiss company Schläppi, Nana-chan was introduced to commemorate the opening of the store's new wing, aptly named Seven-kan. Her name, "Nana," is a playful nod to the Japanese word for seven, intertwining the store's expansion with her own identity. Over the decades, she has transcended her role as a mere mannequin, evolving into a beloved symbol of Nagoya's vibrant culture.
What sets Nana-chan apart is her ever-changing wardrobe, a reflection of the city's dynamic spirit. Throughout the year, she dons a myriad of costumes, each meticulously designed to celebrate seasons, holidays, and cultural events. From traditional kimonos during the cherry blossom season to festive Santa Claus outfits in December, her attire is a visual diary of the city's calendar. Notably, she has embraced pop culture icons, transforming into characters like C-3PO, Woody from "Toy Story," and Elsa from "Frozen," much to the delight of passersby. (atlasobscura.com)
Beyond her sartorial elegance, Nana-chan serves as a popular meeting point, a beacon for friends and families navigating the bustling streets of Nagoya. Her presence is so ingrained in the city's fabric that locals often say, "Let's meet at Nana-chan," a testament to her role in daily life. Tourists, too, are drawn to her charm, pausing to capture photographs and marvel at her latest ensemble.
The tradition of dressing Nana-chan is not merely a marketing strategy but a collaborative effort that engages the community. Local designers and students frequently contribute to her wardrobe, infusing their creativity into her attire. This practice not only showcases emerging talent but also fosters a sense of collective pride and ownership among Nagoya's residents.
As the sun sets and the city lights flicker to life, Nana-chan stands illuminated, her silhouette casting a gentle glow over the streets. She is more than a mannequin; she is a storyteller, a guardian of memories, and a silent witness to the ever-changing tapestry of Nagoya. In her presence, the mundane becomes extraordinary, and the city's heartbeat resonates with a rhythm uniquely its own.