About
In the verdant embrace of Tokushima's mountains, where the air carries whispers of cedar and the gentle murmur of the Katsuura River, lies a sanctuary that challenges the very essence of hospitality and sustainability. Here, at the heart of Kamikatsu, a town renowned for its pioneering zero-waste philosophy, stands HOTEL WHY—a testament to human ingenuity and environmental harmony.
Approaching the hotel, one is immediately struck by its distinctive architecture. Designed by Hiroshi Nakamura & NAP, the structure forms a question mark when viewed from above, a deliberate invitation for introspection. (nakam.info) The building's facade is a mosaic of approximately 700 reclaimed windows, doors, and fittings, each piece bearing silent witness to its past life. This patchwork not only bathes the interiors in a kaleidoscope of natural light but also embodies the town's commitment to repurposing and reducing waste.
Stepping inside, the warmth of locally sourced cedar envelops visitors, its earthy aroma mingling with the crisp mountain air that drifts through the open spaces. The hotel comprises four maisonette-style rooms, each thoughtfully designed to accommodate up to four guests. The first floor features a cozy living area with a sofa and desk, while the second floor offers a tranquil reading nook and sleeping quarters adorned with futons. The furnishings, from the curtains to the carpets, are crafted from upcycled materials, each telling its own story of renewal and purpose. (chillnn.com)
In alignment with Kamikatsu's zero-waste ethos, HOTEL WHY eschews disposable amenities. Upon check-in, guests are invited to cut their own portion of soap from a communal block, a simple yet profound act that prompts reflection on personal consumption. Beverages are provided in reusable containers, and waste generated during the stay is meticulously sorted into six categories, offering guests a hands-on experience of the town's rigorous recycling system. (atlasobscura.com)
As the sun sets behind the lush mountains, the hotel's communal spaces come alive. The adjacent Kuru Kuru Shop, a treasure trove of reusable items donated by locals, invites exploration. Here, one might find a vintage teapot or a well-loved novel, each item free for the taking, embodying the spirit of sharing and reuse that permeates the community. (zenbird.media)
Evenings at HOTEL WHY are serene. Without the distraction of televisions or the hum of urban life, guests are encouraged to connect—with nature, with fellow travelers, and with themselves. The expansive windows frame views of the starlit sky, while the gentle sounds of the surrounding forest provide a soothing lullaby.
In the morning, a breakfast curated by the nearby RISE & WIN Brewing Co. awaits. Guests can assemble their own bagel sandwiches, accompanied by yogurt and granola made from repurposed brewing by-products, a delicious reminder of the innovative sustainability practices that define Kamikatsu. (chillnn.com)
HOTEL WHY is more than a place to rest; it is an immersive journey into a community that has redefined waste as a resource and living as an act of mindful stewardship. Here, amidst the tranquil beauty of Tokushima's mountains, guests are invited to question, to learn, and to be inspired by a town that has turned the concept of zero waste into a way of life.